Our System | The Big A## Calendar

Your Big A## Year Starts Here

1-6-4 Method: 3 steps for an incredible year!

1 Misogi

A Misogi your year-defining event. Choose one challenging goal that sets the tone for the entire year. Go BIG! It could be a physical challenge, a trip, a business goal, or something on your bucket list. When you look back, you'll remember 2026 as the year you did this.

6 Mini Adventures

We call this Kevin’s Rule: every other month, plan something out of your routine like a hike, polar plunge, cooking class, museum visit or a weekend trip. You’ll always have something to look forward to... every year you'll have six new adventures you otherwise wouldn't have done. In 30 years, that's 180 new life-enriching experiences!

99 Adventure Ideas under $99

4 Winning Habits

It takes 90 days to build a new habit. Sauna, meditation, journaling, fasting, drinking more water, 10k steps a day... add 1 new habit every quarter and watch them compound into a winning lifestyle.

Focus and tracking are key. Write it down and check it off daily!

50 Winning Habit Ideas

The Math is Simple

If you do this three things, you'll not only have an incredible year, but you'll create an unforgettable LIFE!

Get Started

Walking The Walk

Meet our team!

MEET THE FOUNDER

Jesse Itzler

The Big A## Calendar was born from Jesse's obsession with squeezing the most out of life. Entrepreneur, public speaker, ultramarathoner, author, and 4x dad, he was always calendar-obsessed. But he needed a tool to stay on top of his schedule, keep it balanced, and make life fun. He knew that he wasn't alone — everyone could use a visual planning tool that offered clarity and organization while prioritizing your LIFE over your meetings and appointments.