How To Plan An incredible year
Here are our 3 key principles for planning with purpose.
1. Choose A Misogi
A Misogi (mis·ō·gē) is one year-defining event that will be the pinnacle of your year. When you look back, you'll remember 2025 as the year you made it happen. It could be a physical challenge, a trip, a business goal, or a life bucket item. Make sure it's within the realm of possibility, but go BIG.
2. Plan 6 New Experiences
Jesse calls this Kevin's Rule after a friend who introduced the concept. Every other month, do one thing you normally would NOT have done. These are small trips, adventures, or experiences that aren’t typical for you. Maybe it's hiking, a polar plunge, a cooking class, or going to the museum... Anything you normally wouldn't do on a typical weekend!
99 Adventure Ideas under $99
3. Create 4 Winning Habits
Define one new daily winning habit for each quarter of the year. Make them manageable but meaningful. Your daily winning habits should only take a few minutes maximum per day, and the results will add up over time.
Then simply check the box each day! Choose a system for marking your daily habit as complete each day.
50 Winning Habit Ideas
The Math is Simple
If you add up these three things, you'll not only have an unforgettable year, but you'll create an unforgettable LIFE! Start doing more of the things you love today!
Get StartedWalking The Walk
Meet our team!
MEET THE FOUNDER
Jesse Itzler
The Big A## Calendar is the brainchild of Jesse Itzler — an entrepreneur, public speaker, ultramarathoner, author, and 4x dad. With that many superlatives, Jesse needed a tool to stay on top of his hectic schedule, keep it balanced, and make it fun. He quickly discovered that he wasn't alone — everyone could use an annual planning tool focused on clarity, adventure, and purpose.
Misogi:
Log 1460 miles on my 2025 Big A## Tracker
Daily Winning Habit:
End each day with a written plan for the next
Next New Experience:
Hot yoga retreat
Misogi:
Welcoming our first baby girl!
Daily Winning Habit:
30-minute sauna
Next New Experience:
Breathwork retreat
Misogi:
Backpack through Austrian Alps
Daily Winning Habit:
Drink 3L water
Next New Experience:
Still deciding!
Misogi:
Ride my bike from DC to NYC
Daily Winning Habit:
5-minute morning stretch
Next New Experience:
Runningman Festival 2025
Misogi:
Run my 2nd half marathon
Daily Winning Habit:
15 minute meditation
Next New Experience:
Upsate NY yoga retreat
Misogi:
Become fluent in Python Programming Language
Daily Winning Habit:
15 minutes of reading
Next New Experience:
Cold plunge
Misogi:
Blue Marsh Trail Marathon
Daily Winning Habit:
5AM wake up
Next New Experience:
Camping in Smokey Mountains
Misogi:
Roadtrip to 4 MLB Ballparks with my kids
Daily Winning Habit:
30 minute walk
Next New Experience:
Golf trip to Ireland
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Become a Planning Genius
The Big A## Bulletin is your spot for monthly inspiration, quick tips, creative ideas and real examples from our community. Plan smarter and maximize your year.
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